Our history.
Since 2009, we’ve been on a mission to get every kid in sports.
Since 2009, we’ve been on a mission to get every kid in sports.
Through a generous grant from our founding sponsor, DICK’S Sporting Goods Foundation, we are able to cover registration fees for income-restricted families across the country.
With our partnership with Chek Financial, we are able to elevate the delivery of funds to our families by issuing debit cards to our Pass families, allowing them to register their kids for sports without having to ask for support.
Through support from the NFL, Every Kid Sports kicks off a pilot program with NFL FLAG Football helping income-restricted families register for NFL FLAG in Alabama and Michigan.
Under Armour partners with Every Kid Sports to help 10,000 kids play sports. They will be incorporating Every Kid Sports into all of the retail locations across the US asking their customers at checkout to donate either $1, $3 or $5 in support of Every Kid Sports.
Through additional support from T-Mobile, we helped over 12,300 kids throughout the USA get registered for baseball, softball or challenger division of Little League®.
Through generous support from T-Mobile, we helped over 5,500 kids throughout the USA get registered for baseball, softball or challenger division of Little League®.
We developed a school-based running program designed to help schools increase physical activity before, during and after school.
The Holiday Go! Grant provided the gift of activity to elementary and middle schools. Through a <5-minute application process, schools were provided curriculum and gear to help their students increase their activity.
In partnership with Nike, Nautilus, Reeser Fine Foods, and PacificSource, the KIDS in the GAME Pass program was made accessible to qualifying families.
The success of the GO! Grant continued into year two, with an additional 445 schools applying for grants.
In partnership with the Sports Fitness Industry Association and over 20 sports brands, we launch the GO! Grant, helping schools to bring back physical activity before, during, and after school.
With long term partner, ACTIVE Network, we launch the ACTIVEx Pass helping kids in Dallas, TX and San Diego, CA play sports.
KIDS in the GAME had the privilege of honoring Jack Pinto, a remarkable young man who lost his life in the Sandy Hook school shooting. Jack’s parents made a donation to KIDS in the GAME in his honor, as playing sports was his favorite thing.
ACTIVEx, the employee engagement program of ACTIVE Network, selected KIDS in the GAME as the sole beneficiary of their annual ACTIVEx Charity Challenge, which raised over $70,000 to help San Diego, CA kids play sports.
Our awards program was expanded to include the country’s most inspirational soccer players.
Trusted Sports bursts into the sports scene with “The Rudy Awards,” a high school football award program that recognized the most inspirational high school football players across the country.